Rooted in purpose, driven by excellence

RootedNSoul turns…experiences

Our mission

Built on values of wellness, equity, and creativity, we design and deliver strategic partnerships, programs, and events that promote measurable impact. We work at the intersection of philanthropy, entertainment, pop culture, and community to elevate brands, drive advocacy, and bring people together to drive lasting change.

Social impact Consulting

Center inclusivity and well being in your reputation management

Program Strategy

Co-create initiatives  that champion communities and deliver results

Event Production

Tailored event strategy and execution

Let’s turn your platform into a launchpad of purpose

Michelle Jones Simms

Founder & CEO

Founder of RootedNSoul, Michelle Jones Simms is a change agent dedicated to identifying and building partnerships with organizations that share her vision of creating economic and equitable opportunities that push for culture change in communities of color.


Michelle’s drive to create a hub for wellness and social change developed during the global pandemic.

More About Me